Links and Likes but no Desires: Greek Marketing Academy in the Athens Money Show 2011

The Greek Marketing Academy organizes during the Athens Money Show, a discussion entitled: “Links and Likes but no Desires: From the social media obsession to the effectiveness of Marketing”, on Saturday 17th of December 2011, 16.00-18.00, at the Hilton Hotel, Hall Terpsihori B .

The following panel will share their experiences in the discussion:

Lina Sari, CEO TNS ICAP
Eric Thanopoulos Park, Head of Digital Interactive at Newtons
Giorgos Vareloglou, Business Development Director at Mindworks (Atcom)
Panagiotis Papadopoulos, Founder and CEO of the Greek startup BugSense.

The discussion moderator will be Mr. M. Tsogkas, Lecturer of International Marketing in the University of Piraeus and board member of the Greek Marketing Academy.

The discussion aims to present Social Media as another contemporary tool for commercial promotion and communication, but not as a substitute for a wider marketing strategy. Today more than ever it is important to seek productive methods without ignoring their efficiency, because tools that ignore a general strategy become faulty paths that lead to barren destinations.