Advertising in (a) Crisis: impact, consequences and recovery
Advertising in (a) Crisis: impact, consequences and recovery
A Thought Leadership session by Marketing Week
Ο κορυφαίος αναλυτής Daniel Knapp, Chief Economist του IAB Europe, μαζί με ανώτατα στελέχη της ελληνικής αγοράς, δίνουν απαντήσεις και μοιράζονται σκέψεις και προτάσεις για την επόμενη μέρα της κρίσης.
» The Keynote Speaker
» The Panelists
» The Agenda
» Contact us
| » Δηλώστε συμμετοχή |
Key themes to Discuss
- Projected impact of the crisis on ad spend in different media
- Effect on digital ad spend and redistribution by channel (search, social, display, video, mobile, connected TV)
- Consequences for different sectors of the advertising value chain and emerging new structures / models
- The path to recovery: brands, agencies and publishers
The Keynote Speaker
Daniel KnappChief Economist, IAB EuropeDr. Daniel Knapp is Chief Economist at IAB Europe. He is an advertising and media analyst with 15+ years of international experience. He has served in leadership roles spanning market analysis, strategy, and business intelligence. Daniel spent 11 years at IHS Markit, latterly as Executive Director for Technology, Media and Telecoms. He was also associated expert on media and AI at the European Commission. Daniel received his PhD from the London School of Economics (LSE). In addition to his IAB role, he is CSO at Twins Digital, a marketing services firm, and partner at Ecuiti, a data science company. |
The Panelists
Kostas StamatakisChief Marketing & Customer Officer, Dixons South East Europe - Kotsovolos |
Nikos SimbourasCEO, Tempo OMD Hellas |
Karolos AlkalaiGeneral Manager, Star |
Odysseas NtotsikasFounder & CEO, TDG |
The Agenda
| 11:00 - 11:05 | Welcome and introduction |
| 11:05 - 11:35 | Keynote speaker: Daniel Knapp, Chief Economist, IAB Europe |
| 11:35 - 11:50 | Q&A |
| 11:50 - 12:25 | Panel discussion on the local market with leaders of the Greek media & advertising industry
|
| 12:25 - 12:30 | Closing comments |
Registration fee
1 συμμετοχή: €90 + 24% Φ.Π.Α.
3 συμμετοχές (2 + 1 Δωρεάν): €180 + 24% Φ.Π.Α.
Πακέτο 10 συμμετοχών: €400 + 24% Φ.Π.Α.
Για κάθε επόμενη συμμετοχή από την 11η και άνω: €40 + 24% Φ.Π.Α.
Για τα μέλη του ΣΔΕ ισχύει 10% έκπτωση στο κόστος συμμετοχής.
Contact us
Πληροφορίες:
Θανάσης Κωνσταντόπουλος, κιν.: 6983210122, email: tkonstantopoulos@boussias.com
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