Research Awards Europe 2021


IAB Europe Research Awards Entry Form

The IAB Europe Research Awards recognise and showcase great European digital research projects and the contribution they have made to the development of the digital advertising industry.

Winning projects will become part of the IAB Europe expanding libraries of proof points, including the Programmatic, Multi-Device and Connected World and Ad Effectiveness libraries, for industry professionals to use in their strategies and daily work.

We welcome projects that have been conducted on any budget, large or small, produced by any player in the digital ecosystem, be it national IABs, media owners, publishers, media agencies or research agencies. The project can feature a single European country, or be pan-European or global (as long as at least one of the markets covered is European). The fieldwork must have been undertaken within the last two years.

Why enter?

  • Get your work recognised at a pan-European level
  • Get your work in front of industry leaders
  • Develop business opportunities
  • Benchmark your work against competitors
  • Inspire the community
  • Challenge and reward your team


Early bird entry fee (enter by Friday 12 March): €200 (excl. VAT) for entering a campaign in one category; €150 (excl. VAT) for entering the same campaign in additional categories

Regular entry fee (from 13th March to (extended) Friday 16th April): €300 (excl. VAT) for entering a campaign in one category; €200 (excl. VAT) for entering the same campaign in additional categories

Small market entry fee: small European markets can take advantage of the early bird fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.5bn or less as per our AdEx Benchmark Report. The markets are:

Belarus, Bulgaria, Croatia, Finland, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia.

Please refer to the entry notes for the full category details and evaluation criteria.


Please select the category or categories in which you wish to enter your project.

Brand Advertising Effectiveness
Consumer Attitudes and Behaviour
Cross-Media Measurement
Digital Advertising Formats
Data Effectiveness
Research Innovation
Audience Measurement
Digital Advertising and Marketing Industry Insights
Best Use of Research Budget

Contact Details


Entry Details

If you have answered other, please specify
If you have answered Other, please specify
If the coverage is a single country, please state the country. If your research project is pan-European or Global please provide a complete list of countries covered

If you have chosen to enter the ‘Best use of Research Budget’ category please indicate the budget this research study / project required

About your research project

Please include full and clear explanations – no supposition should be needed from the judges.

Please provide a summary of the research project that can be used in any communication of the entry (maximum 200 words)

Please outline the objectives of the research project (maximum 100 words)

Please outline the research methodology (maximum 100 words)

Please outline the key results from the study (maximum 100 words)

Please describe any impact the study has had on marketing and/ or research practice including examples of its application where relevant (maximum 300 words)

Please describe the significance of the study for the digital marketing sector (maximum 100 words)

This section is compulsory if entering the Best Use of Research Budget category and optional for other categories. Please describe the benefits or return gained from the research investment (NB: not the campaign ROI) (maximum 100 words)

Supporting Assets

You may upload supporting assets / documents here such as PDF summaries

Please upload your video to youtube as unlisted and copy paste the url here.



Please upload all relevant logos in .GIF or .JPG  or .EPS format.

Communication and confidentiality

I agree *

Please note that by entering you are confirming that you have obtained the relevant permissions from any parties involved, both to submit the entry and for IAB Europe and its partners to use the summary and any additional assets provided. We will seek explicit permission to use any of the detailed text contained within the entry form.

Further information

For any assistance or further information don't hesitate to contact us –

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    We will process your personal data in order to review and select a shortlist and finalists for the Research Awards Europe 2021 competition to contact you regarding your entry or entries, your prospective participation in “Interact 2021” as an awards entrant and other “Interact 2021” related opportunities and post-event surveys. The legal basis of processing your personal data is our legitimate interest consisting in selecting shortlists and winners for the competition organised by IAB Europe and contacting you in other organisational matters.

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