1st GE / TF Destination Organizations and Smart Recovery Planning Training - 3, 4, 19 of March 2021

Quantity
General Admission / Single Person € 475.00
Early Bird Admission / Single Person Description + € 399.00 Registration Closed
GSTC Member Admission € 399.00
Destination Representative € 380.00
DMMO Representative € 380.00
Students Registration € 250.00



Supporting Resilient Regrowth for tourism destinations in Greece

 

 

A partnership training package of the Travel Foundation and Green Evolution

Overview

With the tourism economy slowly returning and recovery planning from the COVID-19 crisis underway, destinations must develop capacity on management and marketing while targeting a global market that looks very different.

As well as safety considerations, pre-pandemic trends such as sustainability, authenticity and social coherence have accelerated, and will be increasingly important considerations for destinations wishing to attract travellers in the months and years to come.

As those with destination management and promotional responsibilities are tasked to define tourism recovery strategies, it is of critical importance that short-term economic and health/safety priorities are not the exclusive focus, at the expense of resetting visitor economies on a path that maximizes benefits for local communities, better meeting development priorities, adapting to changing market demands and future trends, and paving the way for long-term economic resilience, inclusively, and sustainable, managed growth.

Global tourism NGO, the Travel Foundation has developed a Recovery Plan Framework through a partnership with global destination marketing and management media platform, City Nation Place. This framework has already been tested with many diverse destinations, influencing and informing recovery plans, strategies, and priorities in cities, regions and countries globally.

The Framework helps those tasked with supporting destinations to build resilience and sustainable recovery from the COVID crisis and focuses on practical actions in areas such as: increasing opportunities for community livelihoods, creating strong and resilient local supply chains, prioritising environment and resource protection, and building overall destination management capacities.

 

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Supporting Greek DMMOs to be ‘future fit’

The Travel Foundation together with Green Evolution, have developed a training package to support Greek Destination Marketing and Management Organisations (DMMOs) and other tourism stakeholders to develop their own Destination ‘Roadmap for Success’.

At the heart of the package is a virtual workshop programme, designed around the Travel Foundation’s recovery framework, to equip destination managers with the knowledge and tools they will need to develop, review, and strengthen their destination recovery strategies in critical areas.

The framework will be presented alongside insightful examples from other destinations to inspire and inform Greek actors to develop cutting edge DMMO models and strategies. In addition, the two organizations can offer additional support and expertise to participants, to support them on their journey and help position Greece to become as a recognized global leader in tourism that benefits local communities and the environment.