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eCommerce & Digital for Manufacturers in Times of Uncertainty

Quantity
1 to 5 participation(s) - €450/ attendee €450.00 Registrations period has ended.
6 to 10 participations - €375/ attendee €375.00 Registrations period has ended.
11 to 20 participations - €325/ attendee €325.00 Registrations period has ended.
21 to 30 participations - €300/ attendee €300.00 Registrations period has ended.
30+ participations - €250/ attendee €250.00 Registrations period has ended.


Overview:

The Global Landscape in FMCG and Consumer Healthcare sector has come to a turning point for faster eCommerce adoption. Upskilling Manufacturers with practical eCommerce & Digital capabilities is undoubtedly essential and a unique opportunity for gaining a competitive advantage in the Grocery, Pharmacy & Beauty sectors.

Convert Group, the leading Digital Market Intelligence Firm, along with IQVIA Spain, the Human Data Science Company™, leader in the sector of health information technology and clinical research, are hosting a unique 5-day Online Academy: "eCommerce & Digital for Manufacturers in Times of Uncertainty".

In this 5-day Academy leading eCommerce & digital experts will cover topics such as:

  • eCommerce & Digital Marketing: From Zero to Hero
  • The Global Landscape of FMCG and Consumer Healthcare eCommerce
  • Unlocking the Power of Meaningful Data and Actionable Insights
  • Promoting Digital Innovation through a proper Internal Structure & Team Capabilities
  • Best practices for Manufacturers during times of uncertainty

Date: weekdays from Tuesday, April 21st to Monday, April 27th.

Time:

  • 11:00 - 12:30 CEST (Madrid, Rome, Paris, Amsterdam, Vienna)

Agenda 

The training schedule is displayed according to Central European Time (CEST) with each session starting at 11:00 CEST.

All sessions will be held in English.

Tuesday, April 21st
Day 1: Setting the Stage
Panayotis Gezerlis, Founder & CEO, Convert Group | Elena Chailazopoulou, Director of Product Innovation, Deputy CEO & Partner, Convert Group  

11:00 – 11:10 Welcome & Introduction

11:10 – 11:45 The Global Landscape in FMCG and Consumer Healthcare eCommerce

11:45 – 12:30 How Manufacturers can succeed in eCommerce: The 4-step approach to get the basics right and go the extra mile

 
Wednesday, April 22nd
Day 2: eCommerce for Manufacturers: From zero to hero
Maria Outzidou, eBusiness Consultant, Convert Group     

11:00 – 11:30 eCommerce Fundamentals: Strategy, Management & Business Planning for Manufacturers

11:30 – 12:00 Online Visual Merchandising & Digital Shelf Strategy

12:00 – 12:15 The Omnichannel Consumers and how to approach them

12:15 – 12:30 Best Practices from Global Manufacturers in eCommerce

Thursday, April 23rd
Day 3: Digital Marketing for Manufacturers: Concepts, Strategy and Channels to Reach your Customers
Stefanos Prokos, Director of Services, Convert Group    

11:00 – 11:15 Intro to Digital Marketing & Strategy

11:15 – 11:30 Email marketing

11:30 – 11:45 Pay-per-Click & Programmatic Advertising

11:45 – 12:00 Search Engine Optimization (SEO)

12:00 – 12:15 Content Marketing

12:15 – 12:30 Social Media

 
Friday, April 24th
Day 4: Navigating eCommerce and Offline Retail During Times of Uncertainty
Stefanos Prokos, Director of Services, Convert Group  

11:00 – 11:15 How is the eCommerce and Retail Landscape Affected in Times of Volatility?

11:15 – 12:30 Survival Tips and Best Practices for FMCG & Consumer Healthcare Online & Offline

 
Monday, April 27th
Day 5: The Next Level: Putting Data & Digital Training to Use for Success
George Kaperonis, Former Head of Analytics Tesco | Stefanos Prokos, Director of Services, Convert Group  

11:00 – 11:30 The Importance of Data for Manufacturers: How to use numbers to drive action

11:30 – 12:00 Internal Structure, Capabilities & Training for eCommerce

 

 

When?

Tuesday, April 21, 2020 11:00 AM
-
Monday, April 27, 2020

Where?

Online