Secure Your Place at AfSMAC 2026

Join an international community of behaviour change leaders at the 2nd African Social Marketing Association Conference, taking place from 10–12 November 2026 at the American University in Cairo, Egypt.

Book your place to connect with practitioners, academics, policymakers and industry leaders from across Africa and around the world. Discover emerging research, learn from real-world case studies and explore how social marketing, behavioural science and innovation can create sustainable social impact.

Key Dates and Activities

Monday 9 November 2026
Optional full-day Pyramids and Grand Egyptian Museum tour

Tuesday 10 November 2026
Conference sessions and Welcome Reception

Wednesday 11 November 2026
Conference sessions and AfSMAC Gala Dinner

Thursday 12 November 2026
Conference sessions and closing programme

Friday 13 November 2026
Optional full-day Pyramids and Grand Egyptian Museum tour

Detailed conference timings will be announced as the programme is finalised.

Delegate Fees and AfSMA Membership

Conference rates are based on the World Bank income classification of each delegate’s country of residence. If you are unsure which category applies to you, please consult the World Bank country classifications.

AfSMAC 2026 is being hosted as an educational event by AfSMA, a registered non-profit organisation. The event is tax-exempt, and no additional tax will be added to the prices shown.

Members of AfSMA and other recognised social marketing associations are eligible for a 10% discount. Please contact your association’s membership representative or log in to its members’ area to obtain the promotional code required when booking.

Full Conference Tickets

Full conference registration provides access to all three days of AfSMAC 2026, including plenary and parallel sessions, refreshment breaks, lunches and the Welcome Reception on 10 November.

High-Income Country Rate: USD 500.00

Middle-Income Country Rate: USD 450.00

Low and Lower-Middle Income Country Rate: USD 350.00

Student Rate: USD 200.00

The student rate is available to full-time undergraduate and postgraduate students. Delegates booking this rate may be asked to provide evidence of their current enrolment status. To access the student rate please contact the conference office via email to provide your student status and access these tickets.

Conference Day Tickets

Single-day tickets are available for delegates unable to attend the full conference. Each ticket includes access to the conference programme, refreshment breaks and lunch on the selected day. Tickets for 10 November also include the Welcome Reception.

.

.

.

.

.

.

.

.

.          .

Gala Dinner

The AfSMAC Gala Dinner will take place on 11 November at a local venue close to the American University in Cairo.

The evening will bring delegates, speakers and partners together over dinner, creating space to continue the day’s conversations, develop new connections and exchange ideas in a more relaxed setting. Entertainment and an address from a leading figure in social marketing or behaviour change are also planned.

Gala Dinner Ticket: USD 95.00

The venue and full arrangements will be announced shortly. Places will be limited, so advance booking is recommended.

Optional Cairo Tours

Delegates can make more of their visit to Cairo by joining a full-day excursion to the Pyramids and the Grand Egyptian Museum.

Tours are available on:

• Monday 9 November, before the conference
• Friday 13 November, after the conference

Both tours include transfers, refreshments and lunch.

Full-Day Tour Ticket: USD 150.00 per person