The Digital Ad Next Conference is a series of conferences, held annually, that aims at focusing on emerging and evolving trends in Digital Marketing. This year’s edition of The Digital Ad Next Conference revisits the concept of Retail Media, 4 years after introducing it to the Greek market for the first time, to shed light on its remarkable evolution. A group of renowned international and local speakers will present and examine the following topics:
Key Topics
- Latest trends & outlook
- Standards & Measurement
- Data, tech & integration
- Commercial models & pricing
- Creative formats & activation
- new KPIs, new RoI
- Synergies: Retail Media & cTV
- AI as game changer