Next generation of brand building: Changing Lives


A breakfast Seminar with Thomas Kolster

Branding & Sustainability Expert

With purpose failing, great brands win by putting people in charge. From ocean plastic to diversity, most companies today are firmly on the social and environmental issues bandwagon like bees around a honey pot. At the same time, people are growing increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. “Try to fly like a superman, and you will come down like a tin of soup.” 

Internationally recognized purpose pioneer Thomas Kolster takes a hatchet to his earlier beliefs and warns organizations and leaders to stop putting themselves first when it comes to purpose. Drawing on top-line marketing case studies and in-depth interviews, Kolster will demonstrate how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviors at scale and unlocking sustainable growth that benefits all.

  • Learn how to create an authentic brand that will make people truly care and act!
  • Learn how to play a more meaningful and authentic role in people’s lives
  • Learn how to move from generic issues like plastic waste to making a real difference
  • Learn how to create scalable campaigns powered by passionate people
  • Learn how to create behaviour change at scale and ultimately unlock sales

  

Seats are limited, so have a look at the full agenda of the breakfast seminar & get your ticket before the inevitable sold-out. 


Quantity
VIP Ticket

-- 45’ consultation meeting with Thomas Kolster

-- 1 ticket for the physical Breakfast Seminar with Thomas Kolster

-- 1 audiobook copy of Thomas Kolster’s latest book “The Hero Trap”

€399.00 Registrations period has ended.
Regular Ticket

-- 1 ticket for the physical Breakfast Seminar with Thomas Kolster

-- 1 audiobook copy of Thomas Kolster’s latest book “The Hero Trap”

€79.00 Registrations period has ended.


VAT not included


When?

Friday, September 23, 2022 9:00 AM

Where?

YELLOW
Harilaou Trikoupi & Kritis 27
14563 Kifissia
Attica, Greece


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