Overview:
With COVID-19 crisis creating an unexpected turning point for faster eCommerce adoption, upskilling Manufacturers with practical eCommerce & Digital capabilities is undoubtedly essential and a unique opportunity for gaining a competitive advantage in the Grocery, Pharmacy & Beauty sectors.
Date: weekdays from Monday, April 6th to Friday, April 10th.
Time:
- 11:00 - 12:30 UTC (London, Lisbon, Dublin, Edinburgh)
- 12:00 - 13:30 CET (Brussels, Madrid, Paris, Rome)
- 13:00 - 14:30 EET (Athens, Ankara, Bucharest, Sofia)
Agenda
The training schedule is displayed according to Coordinated Universal Time (UTC) at with each session starting at 11:00 UTC (12:00 CET // 13:00 EET).
All sessions will be held in English.
Monday, April 6th
Day 1: Setting the Stage
Panayotis Gezerlis, Founder & CEO, Convert Group | Elena Chailazopoulou, Director of Product Innovation, Deputy CEO & Partner, Convert Group
11:00 - 11:10 Welcome & Introduction
11:10 - 11:45 The Global Landscape in FMCG and Consumer Healthcare eCommerce
11:45 - 12:30 How Manufacturers Can Succeed in eCommerce: The 4-Step Approach to Get the Basics Right and Go the Extra Mile
Tuesday, April 7th
Day 2: eCommerce for Manufacturers: From zero to hero
11:00 - 11:30 eCommerce Fundamentals: Strategy, Management & Business Planning for Manufacturers
11:30 - 12:00 Online Visual Merchandising & Digital Shelf Strategy
12:00 - 12:15 The Omnichannel Consumers and how to approach them
12:15 - 12:30 Best Practices from Global manufacturers in eCommerce
Wednesday, April 8th
Day 3: Digital Marketing for Manufacturers: Concepts, Strategy and Channels to Reach your customers
Stefanos Prokos, Director of Services, Convert Group
11:00 - 11:15 Intro to Digital Marketing & Strategy
11:15 - 11:30 Email marketing
11:30 - 11:45 Pay-per-Click & Programmatic Advertising
11:45 - 12:00 Search Engine Optimization (SEO)
12:00 - 12:15 Content Marketing
12:15 - 12:30 Social Media
Thursday, April 9th
Day 4: COVID-19: Navigating eCommerce and Surviving in Digital
11:00 - 11:30 What is the actual effect of COVID-19 in the Digital and eCommerce landscape
11:30 - 12:30 Survival tips and Best Practices for FMCG eCommerce
Friday, April 10th
Day 5: The Next Level: Putting Data & Digital Training to use for success
George Kaperonis, Former Head of Analytics Tesco | Panayotis Gezerlis, Founder & CEO, Convert Group
11:00 - 11:30 The Importance of Data for Manufacturers: How to use numbers to drive action
11:30 - 12:30 Internal Structure, Capabilities & Training for eCommerce
When?
Monday, April 6, 2020 11:00 AM-
Friday, April 10, 2020
Where?
Online