«Digital Transformation: Take it or …leave!»

«Digital Transformation: Take it or …leave!»

Quantity
Μέλη ΣΔΕ / SDE (HAA) members € 124.00 Registrations period has ended.
Μέλη ΕΔΕΕ, IAB HELLAS, ΕΝΕΔ / EDEE (HACA), IAB HELLAS, ENED members € 124.00 Registrations period has ended.
Μη μέλη / Non members € 148.80 Registrations period has ended.



Εγγραφείτε πρώτοι και κερδίστε ένα από τα 150 βιβλία «Trend-Driven Innovation» των David Mattin, Henry Mason, Maxwell Luthy και Delia Dumitrescu 

Register first to win one of the 150 copies of the book «Trend-Driven Innovation» by David Mattin, Henry Mason, Maxwell Luthy and Delia Dumitrescu (www.trenddriveninnovation.com)

 

Program*

16:00-16:30

Registrations – Welcome coffee

16:30-16:35

Opening remarks

Nerina Komioti, Director General, Hellenic Advertisers Association 

16:35-16:50

Opening speech 

Gregory Antoniadis, Chairman of BoD, Hellenic Advertisers Association 

16:50-17:10

«Perform or Perish: Four digital-fueled consumer trends for 2017 and beyond!»    

David Mattin, Global Head of Trends and Insights, TrendWatching

17:10-17:40

«Digital Transformation - A journey with some pitfalls»

Stephan Loerke, CEO, WFA

17:40-18:00

«Raising the bar in brand building»
Taide Guajardo, Marketing Director, P&G Europe

18:00-18:10

Panel Q&A

Moderator      

Constantine Kamaras, Chairman of BoD, IAB Europe

Speakers       

Taide Guajardo, Marketing Director, P&G Europe

David Mattin, Global Head of Trends and Insights, TrendWatching

Stephan Loerke, CEO, World Federation of Advertisers

18:10-18:40

Coffee break

18:40-18:50

 

«Seize the Click»

Sophy Protonotariou, Founder, Truberries 

18:50-19:00

«Key Steps to Digital Transformation»

Konstantinos Theotokas, CEO, ATCOM 

19:00-19:30

«Digitize or….die»

Sotiris Sirmakezis, GM and Group Chief Digital and Technology Officer, Eurobank

19:30-20:15

 

«Digital Transformation & the Media Ecosystem» - Panel Discussion

Moderator 

Constantine Kamaras, Chairman of BoD, IAB Europe

Panelists      

Tariq Syed, Managing Director of Digital Assets and Thematic Channels, Antenna Group

Sotiris Sirmakezis, GM and Group Chief Digital and Technology Officer, Eurobank

Andonis Passas, CEO, Publicis One Group of Companies

20:15-20:30

Q&A

20:30

Cocktail party

     *Program order and content subject to change.

 

Διοργάνωση: 

Σύνδεσμος Διαφημιζομένων Ελλάδος 

Τηλ.: 2106746568

e-mail: info@sde.gr 


When?

Wednesday, November 9, 2016 4:00 PM

Where?

Μουσείο Μπενάκη
Πειραιώς 138
118 54 Αθήνα
Κεντρικός Τομέας Αθηνών, Ελλάδα


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