The eCommerce Masterclass Trilogy

Choose how many Masterclasses you will attend and the number of people per Masterclass.
(The price refers to the participation of an individual. The total amount is shown when Step 2 is completed).

3 Masterclasses €600.00 Registrations period has ended.

2 Masterclasses €550.00 Registrations period has ended.

1 Masterclass €300.00 Registrations period has ended.

Select the Masterclasses you want and for each one of them choose how many people will attend.
UX and Usability Fundamentals for eCommerce | 18 January Registrations period has ended.
User Research for eCommerce | 25 January Registrations period has ended.
AB-Testing and Optimization for eCommerce | 1 February Registrations period has ended.

Sherpa Society introduces

The eCommerce Masterclass Trilogy

Join renowned experts Karl Gilis, Conversion Expert and Els Aerts, User Research Expert, in this premium series of 3 masterclasses that will provide comprehensive insights into various critical layers of eCommerce & Website Optimization:

  1. UX and Usability Fundamentals for eCommerce (January 18)

  2. User Research for eCommerce (January 25)

  3. AB-testing & Optimization for eCommerce (February 1)

What’s in it for you


Exclusive training for a limited number of attendees

This 3-part masterclass series has been designed as an exclusive event. That’s why each masterclass will be open to up to 30 participants so that each attendee gets as much hands-on experience as possible and there is plenty of time for discussion and Q&A.


Top-notch consultants

Karl Gilis is considered one of the most influential conversion experts in the world, whereas he is a top-rated speaker at conferences around the globe and a lecturer at several universities. Likewise, Els Aerts has been dubbed “the Queen of User Research” and has been asked to speak about user-research and customer-centricity at dozens of conferences worldwide.


Real practice over theory

Today, more than ever, you need best practices, tactics and actionable frameworks rather than theory. So, that is exactly what these masterclasses with Karl and Els are about. Our trainers are experienced practitioners, willing to share openly their learnings on what has been proven to work and what is not.


16 hours of actionable training

This virtual 3-part masterclass series will give you a deep dive into key areas of eCommerce & Website Optimization. It will inspire you and provide you with new, easily applicable ideas.


is the full programme of each masterclass. 
Yes, you can opt for just one of the three. But why miss the chance to learn as much as you can to further hone your skills and help accelerate the profitability of your business?




Tuesday, January 18, 2021 9:15 AM - 1:15 PM

Tuesday, January 25, 2021 9:15 AM - 1:15 PM

Tuesday, February 1, 2021 9:15 AM - 5:15 PM