GSTC European Regional Meeting - Building Sustainability in European Tourism

General Registration Description + €217.00 Registrations period has ended.
Early Bird Registration Description + €163.00 Registrations period has ended.
GSTC Member Registration Description + €152.00 Registrations period has ended.


Join experts and tourism practitioners from throughout Europe in Athens to debate best strategies in today’s environment to utilize sustainable tourism management mechanisms for destinations and businesses. The Global Sustainable Tourism Council (GSTC), the UNWTO-supported manager of global baseline standards for travel and tourism, is organizing a lively and informative two-day workshop to review and discuss relevant issues and solutions in the European context of today.


Venue of the Event : ZAPPEION MEGARON, Athens, Greece (  



GSTC Overview of Activities and Update

A presentation from the GSTC on the organization’s role in global sustainable tourism and an update on recent developments and activities.


Current and Future Tourism in Greece

The host country will provide an update on national policies and strategies relating to sustainable tourism.


Sustainability Standards and Programs for European Tourism

How can programmes for managing sustainable tourism in Europe best complement each other? Representatives from key certification programmes in Europe will debate on the roles and values of their schemes and how the global GSTC Criteria and GSTC activities fit into the European context.


European Best Practices for Sustainable Management of Destinations and Enterprises

Presentation of best practice case studies from Greece, Iceland, Denmark, Germany, Ireland and Spain. Representatives of destinations, hotel chains, and tour operators will present their experiences and lessons learned on the application of sustainability parameters.


Marketing sustainable tourism in European destinations to European markets

This session will discuss challenges in the actual GSTC marketing model promoting Destinations, hotels and tour operators certified by approved certification programmes and how the forthcoming GSTC Certified model will impact the marketing of destinations.


Apply Standards and Certification To Destinations and Enterprises

Practical tips on applying what the GSTC and other organizations offer businesses and destination managers, and a review of key learnings from the two days.


Further detail is forthcoming. Speakers will include sustainable tourism experts from the public sector, private sector, certification bodies, NGOs, and academia.


Cancellation Policy

If a registrant is unable to attend, and providing the event organisers are informed via e-mail to, then the following refund arrangements apply: Registrations cancelled before the 7th of Oct 2016 will be refunded 70% of the registration fees; Registrations cancelled before the 31st of Oct 2016 will be refunded 50% of the registration fees; Registrations cancelled after the 1st of Nov 2016 will not be eligible for a refund.


For any information or request, please contact Dr Ioannis PAPPAS,, GSTC Representative in Greece.


Wednesday, November 23, 2016 2:00 PM
Wednesday, May 31, 2017



105 57 Athens

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