Interactive Marketing Conference 2019

Data vs Creativity
The Great Frenemies

As the ad and marketing industry cautiously approach the 2020’s it  seems that data and creativity are locked in a “bras de fer”: - an arm-wrestling contest which could determine the evolution of brand communications for the rest of the 21st century.

Two venerable statesmen of advertising who shaped 20th century advertising have already placed their bets: Sir John Hegarty, warns that “Creativity is receding from the world of marketing and the obsession with data is to blame” whereas Martin Sorrell believes “the definition of creativity needs to change… Three drivers — technology, data and content are changing the nature of creativity."

Find out, on December 11, 2019, the eve of a new decade, what some of our industry’s brightest minds are thinking regarding the roles Creativity and Data will play at the IAB/IMC conference, “Data vs Creativity, the Great Frenemies”.


Register until 22/11/2019 and Save 20%


Registration fees for IAB members

1st Registration: 250€ +24% VAT
2nd Registration: 225€ +24% VAT
3rd Registration: 200€ +24% VAT
4th Registration: 200€ +24% VAT
5th Registration: Free
Every next registration: 150€ +24% VAT

Registration fees

1st Registration: 300€ +24% VAT
2nd Registration: 275€ +24% VAT
3rd Registration: 250€ +24% VAT
4th Registration: 250€ +24% VAT
5th Registration: Free
Every next registration: 200€ +24% VAT

Save 20% untill 22/11/19
Early Bird Conference Ticket for IAB members € 200.00 Registrations period has ended.
Early Bird Conference Ticket € 240.00 Registrations period has ended.
Full Price Conference Ticket for IAB members € 250.00 Registrations period has ended.
Full Price Conference Ticket € 300.00 Registrations period has ended.

VAT not included


Wednesday, December 11, 2019 9:00 AM


Village Cinemas @ The Mall Athens
Andrea Papandreou 35
151 22 Marousi
Vorios Tomeas Athinon, Greece

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