IAB MIXX Awards 2026

Celebrating the Best in Digital Advertising

The IAB MIXX Awards recognise and celebrate the most impactful, innovative and effective digital advertising campaigns in Belgium. Each year, the awards showcase outstanding work that pushes the industry forward and sets new standards for excellence.

An independent panel of industry experts evaluates entries across four dedicated jury streams:

• Digital Campaign
• Digital Channel
• Digital MarTech & AI
• Digital for Good

Why Enter?

Participating in the IAB MIXX Awards is more than an opportunity to win a trophy. It's a chance to showcase your best work, gain industry recognition, and inspire the wider digital marketing community.

By entering, you can:

• Gain recognition for your work at a national level
• Put your campaigns in front of leading industry experts and jury members
• Create new business and networking opportunities
• Benchmark your work against the best in the market
• Inspire peers and contribute to the evolution of the industry
• Reward and motivate your team for their achievements

Whether you're an agency, advertiser, publisher, media partner or technology provider, the IAB MIXX Awards offer a platform to celebrate excellence and demonstrate the impact of digital marketing.

Categories

Digital Campaign

• Best Branding Campaign 
  Awards digital campaigns primarily aimed at building brand awareness, brand preference, or long-term brand equity.
  
• Best Performance Campaign
  Awards data-driven digital campaigns focused on measurable conversion objectives such as lead generation, registrations or other defined actions.
  
• Best Commerce Campaign
  Awards digital campaigns with direct impact on sales, e-commerce performance, or revenue growth.

Digital Channel

• Best Search Campaign
  Awards the most effective campaign leveraging search as a primary channel, including paid search (SEA), organic search (SEO), or a combination of both.
• Best Social and Influencer Campaign
  Awards the most effective campaign leveraging social media platforms and/or influencer marketing to drive measurable results.
  
• Best Digital Broadcast Campaign (OOH, TV & Audio)
  Awards the most effective use of digital broadcast channels delivering scaled reach through formats such as Digital Out-of-Home (DOOH), Connected TV (CTV) or Digital Audio.
  
• Best Retail Media Campaign
  Awards the most effective campaign leveraging retail media networks or commerce platform advertising to influence purchase behaviour.
  
• Best Owned Ecosystem Campaign 
  Awards the most effective campaign leveraging owned digital assets such as websites, apps, CRM, email, messaging platforms, or other first-party environments.
  

Digital MarTech & AI

• Best Use of Data & Analytics
  Awards the most effective use of data, analytics, or dashboarding to generate actionable insights and measurable marketing or business impact.
  
• Best Customer Experience (CEX) Journey
  Awards the most effective use of technology, UX/UI to design, optimise, and orchestrate a seamless digital customer journey.
• Best Use of AI
  Awards the most innovative and effective application of artificial intelligence within a marketing or digital context.
  
• Best Digital Platform
  Awards the most effective development or implementation of a digital platform enabling marketing, commerce, engagement, or data-driven growth.
  
• Best Belgian Marketing Tool
  Awards the most innovative marketing technology product developed in Belgium that demonstrates strong market relevance and impact.

Digital For Good

• Best Environmental Impact Campaign 
  Awards the most effective digital campaign that delivers measurable positive impact on environmental sustainability, climate action, or ecological responsibility.
• Best Social Impact Campaign
  Awards the most effective digital campaign addressing social issues such as inclusion, equality, education, health, community development, or societal wellbeing.
  
• Best Non-Profit Campaign
  Awards the most effective digital campaign developed for or by a non-profit organisation, foundation, or NGO, delivering measurable mission-driven impact.

Special Award

Digital Agency of the Year

Awards the agency that is the most remarkable, based on all entries and awards of the IAB MIXX awards 2026.

For this award, we use an evaluation grid with a point system based on the awards they win. A Gold is good for 3 points, a Silver for 2 and a Bronze for 1. The agency that scores the most points in total - across the 4 juries - takes home the Digital Agency of the Year award. Only in the case of an ex aequo will there be a discussion between the 4 judges and the president, so they will have to come to a consensus.

Practicalities

Please refer to the Entry Kit for detailed category descriptions, eligibility requirements, and evaluation criteria.

Ceremony
The IAB MIXX Awards Belgium ceremony will take place on Tuesday, 1 December 2026. More information and tickets are available at www.mixxawards.be.

Submission Deadline
The final deadline for submitting your cases is 9 October 2026 at 11:59 PM (CET).

Entry Fees

From this year onwards, the IAB MIXX Awards will be applying new entry fees. For instance, the first entry will always benefit from the discounted ‘First Case’ fee of €199. This fee applies to both members and non-members of BAM and is valid until 9 October.

We also introduce a new tiered pricing structure to reward early submissions. Entry fees are available in three phases: Early Bird, Regular Rate, and Final Rate. Submit early to benefit from the best rates.

The price that will be invoiced is the price applicable at the time the case is fully submitted.

Prices are excluding VAT and per case per category.
Registrations for the Gala Event are not included in this entry fee.

Contact

If you have any questions, you can contact us by mail: nathalie.prieto@marketing.be or by phone +32 472 10 20 85.

The IAB Mixx Awards is an international initiative organized in Belgium by BAM - Belgian Association of Marketing (representative IAB belgium) and OFCORES.