MIXX Awards Europe 2025

The MIXX Awards Europe are designed to recognise and celebrate excellence in digital advertising across various formats and platforms. The acronym "MIXX" stands for "Marketing and Interactive Excellence." These awards honour campaigns that demonstrate outstanding creativity, innovation, and effectiveness in the digital advertising landscape. The MIXX Awards Europe recognise and celebrate the best digital advertising campaigns in Europe.

The judging process involves a panel of esteemed experts from international organisations, ensuring a rigorous evaluation of each campaign's creativity, effectiveness, and overall impact.These awards not only honour the best in digital advertising but also serve to educate the marketplace about successful strategies and inspire future innovations in the industry.

Gold, Silver and Bronze awards are available for each category. Gold award winners will be entered into the MIXX Grand Prix award representing the pinnacle of achievement in European digital marketing this year. One Grand Prix winner is selected by the judging panel for the Grand Prix 2025 winning campaign.

Winning projects will become part of the IAB Europe Knowledge Hub, a library of resources for industry professionals to use in their strategies and daily work. You can view the 2024 MIXX Award Winners here

All European campaigns that have been entered into another IAB MIXX Awards national competition (or other national competition if there is no national IAB MIXX Awards competition) or international award competition from 2024 to present can be entered.

Early bird entry fee (enter by 07.08.2025): €330 (excl. VAT) for entering a campaign in one category; €200 (excl. VAT) for entering the same campaign in additional categories.

Regular entry fee (from 08.08.2025 to 18.09.2025): €450 (excl. VAT) for entering a campaign in one category; €300 (excl. VAT) for entering the same campaign in additional categories.

Small market entry fee: small European markets can take advantage of the early bird fee throughout the competition. The definition of a ‘small market’ is a market with a total digital ad spend revenue of €0.6bn or less as per our AdEx Benchmark 2024 Report. The markets are:, Bulgaria, Croatia, Greece, Hungary, Ireland, Romania, Serbia, Slovakia, Slovenia

We encourage you to submit your campaign in multiple categories* to increase its visibility and showcase its strengths across different areas. All category selections must be made within the same entry process. Each additional category is charged at a reduced rate of €200 (early bird) or €300 (regular) entry fee. Submissions made separately will be charged as full individual entries.

*Please note that the platform does not allow separate summaries, objectives, or results for each additional category you want to enter your campaign in. Therefore, if you are planning to enter one campaign across multiple categories, please ensure the entry details have been written so it is relevant to all of the selected categories.

For more information, and a detailed description of the categories, please see the Entry Notes.

Contact Details

First Name *

Last Name *

Job Title *

Email *

Telephone *

Company / Organization *

Country *

Entry Details

Title of Campaign *

Brand / advertiser *

Creative Agency *

Media Agency *

Your campaigns’ national or international award(s)

Please tell us which IAB MIXX Awards competition (or other National Awards competition if there is no national IAB MIXX Awards competition in your market) your campaign was entered into? Please note all European campaigns that have been entered in a national or international award competition from 2024 to present can be entered.

About Your Campaign

Please complete as indicated below. Please include full and clear explanations – no supposition should be needed from the judges. Please also include links to the campaign if it is already accessible online, e.g. via YouTube, Facebook or other platform.

Campaign summary *

Please provide a summary of the campaign that can be used in any communication of the entry (maximum 200 words)

1. Objectives and Strategy *

Please outline the objectives and strategy of the campaign (maximum 150 words)

2. Execution and Media *

Please outline the campaign solution which was executed including the media used (maximum 150 words)

3. Creative *

Please outline the creative idea of the campaign together with any relevant variation across different media or platforms (maximum 100 words – a video and screenshot(s) should also be uploaded)

4. Innovation *

Please explain the key innovative elements of the campaign (maximum 150 words)

5. Results *

Please explain how the success of the campaign was determined and the results against the key metrics (maximum 150 words)

6. Rationale *

Please explain why you think this campaign should be awarded in the category(ies) entered (maximum 100 words)

Supporting Assets

You are required to upload a video and campaign screenshot(s) to support your entry. You may also upload further supporting assets / documents here such as PDF summaries. File sizes should not exceed 100MB. The video files should:

* be no longer than 3 minutes
* be uploaded to Youtube (unlisted)
* explain the campaign and showcase the creative
* be in English or have English subtitles

Images / screenshots should be uploaded in .GIF or .EPS format.

Campaign Video (required) *

Please upload your video to Youtube as unlisted and copy paste the url here. Note: other formats may not be accessible to some judges, please use Youtube.

Campaign Video (additional)

Campaign Screenshot (required) *

Campaign Screenshot (additional)

Additional Asset 1 (optional)

Additional Asset 2 (optional)

Communication and confidentiality

One of the aims of this competition is to share good practice with the industry. There may be opportunities to do this through:

● Press releases

● Presentations and webinars

● Social media communications

● Being featured in IAB Europe’s Knowledge Hub

● Being shared on WARC.com (World Advertising Research Centre)

I agree *
Please note that by entering you are confirming that you have obtained the relevant permissions from any parties involved, both to submit the entry and for IAB Europe and its partners to use the summary, video content and any additional assets provided. We will seek explicit permission to use any of the detailed text contained within the entry form.

Further information

For any assistance or further information don't hesitate to contact us – awards@iabeurope.eu

Privacy Notice

I have read and agree to the Privacy Notice *

Information about processing your personal data

Controller of your personal data
The controller of your personal data is IAB Europe having its registered offices at 1040 Brussels (Belgium), Rond-Point Schuman 11. All questions or requests regarding the processing of these data may be addressed to: communication@iabeurope.eu.
The purposes and legal basis of processing your personal data
We will process your personal data in order to review and select a shortlist and finalists for the MIXX Awards Europe 2025 competition to contact you regarding your entry or entries. The legal basis of processing your personal data is our legitimate interest consisting in selecting shortlists and winners for the competition organised by IAB Europe.
Storage of your personal data
We will store your personal data until fulfilling legitimate interests pursued by the controller being a basis for this processing, in particular limitation of claims or until you lodge a reasoned objection.
Recipients of your personal data
We will transfer your personal data to data processors whom we are partnering with in connection with the organisation and hosting of the conference. Information about these partners may be obtained from us on request. In any case, IAB Europe remains the data controller. Data might be transferred in case of using services related to providing IT systems, advertising services and administrative services for the conference. These entities shall process your personal data on the basis of the data processing agreement with us and solely in accordance with your instructions.
Your rights related to the processing of personal data
You have the following rights related to the processing of personal data:

the right to object to the processing of your data due to your particular situation
the right to access your personal data,
the right to rectification of your personal data,
the right to erasure of your personal data,
the right to demand the restriction of the processing of your personal data,

To exercise the above rights, contact us by e-mail: communication@iabeurope.eu.

The right to object
You have the right to object to the processing of your data due to your particular situation - in cases where we process your data based on our legitimate interest. To exercise this right, contact us by e-mail: communication@iabeurope.eu.

The right to lodge a complaint
You also have the right to lodge a complaint with the supervisory personal data protection authority ((which can be any of the data protection authority of the EU Member State in which you live, or in which you work, or in which the alleged infringement occurred).