3-Day Summer School

Delivering Behaviour Change using Social Marketing

23-25 July 2024

Union Jack Club of London

This three-day intensive course in London has been designed for people who want to understand the core concepts of Social Marketing and then apply them to plan, implement and evaluate their own behaviour change programmes. The course will be delivered with a global audience perspective. The content will focus on the application of Social Marketing to achieve behaviour change in a broad range of fields including health, environment, social justice, and social development reflecting the UN Sustainable Development Goals. You will explore the six core concepts of Social Marketing and how to apply them to a wide number of behavioural challenges.  This course will provide you with the skills to set behavioural goals, segment your target audiences, carry out research and develop interventions that can be implemented effectively and evaluated efficiently. The three-teaching staff for the course are:  Professor Jeff French an internationally recognised Social Marketing expert and  published author, speaker and practitioner, John Bromley, Director of the NSMC who has had over twenty years developing, implementing and evaluating behaviour change projects and John Landels, a practitioner of Social Marketing and the head of training at the NSMC.  The course will be highly interactive using tutor presentations, case studies, reviews and evaluations, Q&A sessions with tutors, research from live projects, films of social marketing projects and individual and group work. In addition, attending this course will also entitle you to:

·       A comprehensive on-line library of social marketing materials provided on the course

·       Discounts on attending the European Social Marketing conference in Slovenia 2024 and the next world conference in Thailand in 2025

·       The online self-study Key concepts in Social Marketing endorsed by ESMA and iSMA

·       A copy of the book - Strategic Social Marketing Theory and Practice 

This new course is one of the first courses in the world to be endorsed by the International Social Marketing Association and European Social Marketing Association.



Prices do not include 20% VAT. VAT is added automatically at the checkout. 

Low - Income Country Tickets**: GBP 399.00

Middle - Income Country Tickets: GBP 599.00

High - Income Country Ticket: GBP 799.00


Low - Income Country Tickets**GBP 299.25

Middle - Income Country Tickets: GBP 449.25

High - Income Country Ticket: GBP 599.25
Students receive a 25% discount against regular ticket prices. 

This rate is available to full-time undergraduate / postgraduate students or those who have graduated in the academic year 2023/24 only.

To register for the student/recent graduate rate, please email proof of your current enrolment status to or call +44 (0)1543 439706.

Low-Income Country Rate Description + GBP399.00
Middle Income Country Rate Description + GBP599.00
High-Income Country Rate Description + GBP799.00

VAT not incl.