WeTest.Athens 2025 - WeTest.UX powered by UX Greece Community

Your conference ticket grants access solely to the conference day on May 20.
Quantity
Blind Early Bird Tickets Description + €62.00 Registration Closed
Early Bird Tickets Description + €93.00 Registration Closed
Early Ticket

Prices are per ticket, per person.


Available until 28/02
/2025 or till sold out

with a 25% discount.This ticket does not include workshops.

 VAT Inc.

https://www.wetest-athens.gr/

€136.40
Regular Ticket Description + €186.00 Not yet available

Your conference ticket grants access solely to the conference day on May 20.
Quantity
Regular Group Tickets Description + €167.40 Not yet available

Quantity
May 19 - Full Day Workshop UX Strategy Workshop with the Author Jaime Levy - Early Tickets

Prices are per ticket, per person.

UX Strategy (aka Design Strategy) is the process that should be started first before the design or development of a digital product begins. It’s the vision of a solution that needs to be validated with real potential customers to prove that it’s desired in the marketplace. It relies on empirical, lightweight tactics that quickly move you and your team in the right direction.

Whether you are a product/UX designer, product manager/owner, researcher, or part of an innovation team, this workshop offers an impactful way to quickly get up-to-speed on the practice of UX/product strategy techniques for devising innovative digital products and services.

 

You will learn:

  • Why an empirical practice of user experience strategy is crucial for devising successful online products and services

  • How to define and validate your target users through provisional personas and customer discovery techniques

  • How to conduct competitive research and analysis to explore a crowded marketplace for an opportunity to create unique value

  • How to focus your team on the primary utility and business model of a product by using storyboards as blueprints for prototyping

Workshop agenda

  • Introductions/Kick-off 

  • The Four Tenets of UX Strategy. Discovery Phase: Best Practices

  • Conducting Customer Discovery Interviews for Defining Value Propositions

  • LUNCH

  • Conducting Competitive Research, Benchmarking and Analysis

  • Storyboarding the Value Innovation for Rapid Prototyping

Who should join

  • UX & Product Designers who want to be more involved in strategy or become UX/Design Strategists

  • Project & Product Managers who need a better handle on overseeing the entire process

  • UX Researchers looking for new ways of getting strategic buy-in 

  • Design Consultants that want to upgrade their skill sets and hourly rate

Need help convincing your boss? Show them this…

Jaime’s best selling book on Amazon (so they can see the number of 5-star reviews and what they say),

Jaime’s LinkedIn profile (so they can see her 35-years of industry experience, university-level teaching credentials, and UX Strategy services offerings that you too will be able to offer as a result of taking her workshops),

Jaime’s Wikipedia page (so they can see that she’s been a recognized software design pioneer from before the internet even had a web browser).

€310.00
May 19 - Full Day Workshop by Jaime Levy - Regular Tickets Description + €372.00 Not yet available


Welcome to WeTest.Athens 2025 - WeTest.UX powered by UX Greece Community! We are thrilled to have you join us for this one-day event filled with opportunities to learn, network, and exchange ideas with some of the brightest minds in the testing industry.


When?

Tuesday, May 20, 2025 9:00 AM

Where?

Μέγαρο Μουσικής

115 21 Αθήνα
Κεντρικός Τομέας Αθηνών,Ελλάδα


Click for larger map