Wednesday 1st November - Half Day Workshop > 12.00 - 16.30

Workshop leader: Prof Jeff French, iSMA President, CEO Strategic Social Marketing

The aim of this interactive workshop is to provide those attending with an opportunity to explore a range of social marketing planning models and evaluation approaches, and how they can be applied and managed to ensure maximum chance of intervention success, quality and efficiency (even on a shoestring budget).

Lunch and refreshments included.

Wednesday 1st November - Half Day Workshop > 12.00 - 16.30

Workshop leader: Jeff Jordan, President and Founder, Rescue

Social Marketing and other behavior change programs often struggle to reach and impact those who are in greatest need of change. This is largely because the same forces that cause populations to be at greater risk often make those same populations harder to reach and influence. Equity in Social Marketing looks like a reduction in inequities (i.e., health equity, environmental equity, social justice, etc.) by the end of the program. To achieve this, program planners and researchers must understand the forces behind these inequities and intentionally develop strategies to combat these inequities through every phase of their program. This workshop will review some of the common inequities that exist among our audiences and how the research, strategy development, program design, and implementation can all be approached with intentional equity to achieve more equitable outcomes.

Miércoles 1 de noviembre - Taller de medio día > 09.00 - 13.00

Responsables del taller:

Nathaly Aya Pastrana, MSc, PhD, cofundadora de la Asociación Latinoamericana de Mercadeo Social (LAMSO), y fundadora del Centro de Investigación en Mercadeo y Desarrollo IMEK

Inés Besada Paullier, Universidad de Montevideo, Uruguay

Vilarmina Ponce-Lucero, Cofundadora Asociación Latinoamericana de Mercadeo Social (LAMSO)

Descripción: En este taller, los participantes aprenderán conceptos y técnicas clave del mercadeo social. Se presentará una descripción general de los conceptos y enfoques clásicos de mercadeo social y más contemporáneos que serán la base para el aprendizaje experimental a través de estudios de casos. Los participantes reflexionarán sobre cómo las ideas discutidas pueden adaptarse a contextos variados para responder a las necesidades de poblaciones diversas. Se esperan discusiones sobre las diferencias entre el mercadeo social y otros enfoques de cambio de comportamiento, y sobre la importancia de los métodos participativos para fomentar las transformaciones sociales. Aproveche esta oportunidad única para mejorar sus habilidades y conectarse con una comunidad apasionada de profesionales dedicados a lograr un impacto positivo duradero. Este taller se impartirá en español y está diseñado para personas que trabajan en proyectos y programas sociales con interés en integrar el mercadeo social en su trabajo.

If you are a resident of a High-Income Country as designated by the World Bank, please use this rate. To check the income bracket of your country, please see the World Bank website.

If you are a resident of a Middle-Income Country as designated by the World Bank, please use this rate. To check the income bracket of your country, please see the World Bank website.

Low and Lower Middle Income Country Ticket