REGISTRATION

The 9th World Social Marketing Conference

5 - 7 November 2025

University of Alicante, Spain

Secure Your Place at WSMC 2025

Join the global gathering of behaviour change leaders at the 9th World Social Marketing Conference, taking place 5–7 November 2025 in Alicante, Spain. Book your place today to connect with leading practitioners, academics, and policymakers, gain insights from cutting-edge research and real-world case studies, and be part of the movement driving social good through behaviour change.

KEY TIMINGS

DAY ONE | Wednesday 5 November 2025
09.00 AM – 12.30 PM | Training Workshops (optional add-on – tickets available from March)
12.30 PM – 01.30 PM | Registration & Lunch
01.30 PM – 05.30 PM | Opening Plenary Sessions & Breakouts
05.30 PM – 08.00 PM | Welcome Reception (included in main registration)

DAY TWO | Thursday 6 November 2025
09.00 AM – 04.30 PM | Plenary & Parallel Abstract Sessions
05.30 PM – 10.00 PM | Tourist Visit to Santa Bárbara Castle and Cocktail (optional add-on / ticket holders only)

DAY THREE | Friday 7 November 2025
09.00 AM – 04.30 PM | Plenary & Parallel Abstract Sessions

Social Marketing Association Members – Save 10%

Members of iSMA, ESMA, AASM, SMANA, LAMSO, or AFSMA can receive a 10% discount on WSMC 2025 registrations.

Already a member? Contact your association or log in to the member area for your discount code.
Not a member yet? Join your regional association first to access the discount. Find your association here.

Any registration to the WSMC 2025 qualifies for a 50% discounted membership rate of the European Social Marketing Association (ESMA). Look for your discount code in the conference registration confirmation email!

Discount for Charities, NGOs & Social Enterprises

Charities, NGOs, micro-businesses, social enterprises, and B-Corps are eligible for a 10% discount on WSMC 2025 registration.

To receive your discount code, please contact us directly before booking.

DELEGATE FEES

Prices show below are inclusive of 21% Spanish VAT.

NOTE: No exemptions or waivers of Spanish VAT are permitted under Spanish TAX law for EU Citizens. Reverse charges are non-applicable for EU citizens or organisations. All attendees from outside the EU are still required to pay VAT without exception.

TICKET OPTIONS

High Income Country Resident | CONFERENCE ONLY | EUR 558.00

High Income Country Resident | CONFERENCE + SOCIAL | EUR 618.00

Middle Income Country Resident | CONFERENCE ONLY | EUR 498.00

Middle Income Country Resident | CONFERENCE + SOCIAL | EUR 558.00

Low / Lower-Middle Income Country Resident ** | CONFERENCE ONLY | EUR 378.00

Low / Lower-Middle Income Country Resident ** | CONFERENCE + SOCIAL | EUR 432.00

**Delegates from Low and Lower Middle-Income countries may register at these rates if they are a resident of one of the 81 countries designated within these groups by the World Bank. For the full list of eligible countries, please see the World Bank website.

STUDENT FEES

Full Time Student | CONFERENCE ONLY | EUR 294.00

Full Time Student | CONFERENCE + SOCIAL | EUR 342.00

The student/recent graduate rate is limited to 35 places. Early booking is recommended to avoid disappointment.

This rate is available to full-time undergraduate or full-time postgraduate (PhD) students ONLY. Those in part-time or full-time employment are not eligible for this rate.

To register for the student rate, please email proof of your current enrolment status to the conference office on info@wsmconference.com or call +44 (0)1543 439706.

Contribuyentes españoles

Los residentes fiscales españoles y las organizaciones con números de IVA españoles deben seguir este enlace a nuestra página de reservas dedicada a ciudadanos españoles.

Por favor regístrese aquí.

ACCOMMODATION OFFERS

Accommodation is not included in your ticket.

The WSMC 2025 planning team is working to secure special discounted rates at a selection of hotels in Alicante to suit a range of budgets. Full details of these offers will be available soon.

Attendees who book early will receive priority email notifications with hotel offers as soon as they are confirmed.

Please check the WSMC website regularly for updates on accommodation options and booking details.

Social Marketing Key Concepts and Theory | 3 NOV > DAY 1
Discover the case for and core concepts of Social Marketing and how to apply it.

Social Marketing Planning , Implementation and Evaluation | 4 NOV > DAY 2
Learn best practice in programme development, implementation and evaluation.

If you wish to attend either day of the pre-conference Winter Training School please make your selection below.

Fees displayed are inclusive of 21% Spanish VAT.

		Quantity
High Income Country Resident \| WINTER SCHOOL \| DAY 1 ONLY 3rd November	€360.00
High Income Country Resident \| WINTER SCHOOL \| DAY 2 ONLY 4th November	€360.00
High Income Country Resident \| WINTER SCHOOL \| DAY 1 & 2 3rd and 4th November	€660.00
Middle Income Country Resident \| WINTER SCHOOL \| DAY 1 ONLY 3rd November	€240.00
Middle Income Country Resident \| WINTER SCHOOL \| DAY 2 ONLY 4th November	€240.00
Middle Income Country Resident \| WINTER SCHOOL \| DAY 1 & 2 3rd and 4th November	€420.00
Low and Lower Middle Income Country Resident \| WINTER SCHOOL \| DAY 1 ONLY 3rd November	€120.00
Low and Lower Middle Income Country Resident \| WINTER SCHOOL \| DAY 2 ONLY 4th November	€120.00
Low and Lower Middle Income Country Resident \| WINTER SCHOOL \| DAY 1 & 2 3rd and 4th November	€180.00

If you wish to attend any of the pre-conference training workshops please make your selection below.

Fees displayed are inclusive of 21% Spanish VAT.

		Quantity
Workshop \| Understanding Behavioural Influence Description + - Wednesday 5 November 2025 \| Half Day Workshop \| 09.00hrs - 12.30hrs Workshop: Understanding Behavioural Influence Workshop Facilitators: Luke vander Beeke, Founderand Managing Director, The Behaviour Change Collaborative Donnavan Bueren, Director,Behavioural Insights, The Behaviour Change Collaborative Workshop Summary: Drawing onmodels of behavioural influence from psychology, anthropology, behaviouralscience, and social science, The BCC’s Behavioural Framework consolidates morethan 83 explanatory models of behaviour. Thepresenters will unpack the framework using illustrative case study examples,before participants then get an opportunity to apply the Framework toreal-world social, health or environmental challenge(s). What will the attendees learn: How to define behaviour, and set clear behavioural goals Ways in which human behaviour is and can be influenced to affect change A basic understanding of System 1 and System 2 thinking, and what it means for program design How to use behavioural insight and appropriate intervention levers to develop a behaviour change program or campaign By the end of this workshop, they’ll be able to: Define a clear behavioural goal for their own program or area of interest Code behavioural insight (from real world research) to The BCC’s Behavioural Framework Develop a methods mix *Refreshments included.*	€181.50
Workshop \| How to Safeguard Against Disruptive Events – Building a Resilience Framework into Organisational & Community Capabilities Description + - Wednesday 5 November 2025 \| Half Day Workshop \| 09.00hrs - 12.30hrs Workshop: How to Safeguard Against Disruptive Events – Building a Resilience Framework into Organisational & Community Capabilities Workshop Facilitator: Nadia Zainuddin, AASM President, University of Wollongong Workshop Summary: This workshop explores the concept of consumer resilience in the face of disruptive events, such as climate change, pandemics, and economic crises. While resilience is often framed as an individual responsibility, this session critically examines how resilience-building efforts should move beyond individual action and incorporate structural, policy, and systemic interventions. *Refreshments included.*	€181.50

Fees displayed are inclusive of 21% Spanish VAT.

		Quantity
High Income Country Resident \| CONFERENCE ONLY	€558.00
High Income Country Resident \| CONFERENCE + Social @ Alicante Castle	€618.00
Middle Income Country Resident \| CONFERENCE ONLY	€498.00
Middle Income Country Resident \| CONFERENCE + Social @ Alicante Castle	€558.00
Low / Lower-Middle Income Country Resident \| CONFERENCE ONLY Delegates from Low and Lower Middle-Income countries may register at these rates if they are a resident of one of the 81 countries designated within these groups by the World Bank. For the full list of eligible countries, please see the World Bank website.	€378.00
Low / Lower-Middle Income Country Resident \| CONFERENCE + Social @ Alicante Castle Delegates from Low and Lower Middle-Income countries may register at these rates if they are a resident of one of the 81 countries designated within these groups by the World Bank. For the full list of eligible countries, please see the World Bank website.	€432.00

Where?

University of Alicante
Carretera de San Vicente del Raspeig s/n
03690 San Vicente del Raspeig
Alicante,Spain

Click for larger map

Contact

Contact the organizer

Winter Training School | 3 - 4 November

Training Workshops | 5 November 2025

Conference Tickets | 5 - 7 November 2025

Where?

Contact