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A new, atmospheric hotel universe at Technopolis in Gazi.
Exhibition and Conference.
Hotel Experience is nothing like a typical "trade fair or conference for hotels and tourism."
For Hotel Experience (Conference & Expo), Technopolis becomes the setting for an atmospheric hotel universe.
Opening hours: Saturday and Sunday, 17 & 18 October 2026, from 11:00 to 20:00.
Doors open for the conference programme at 10:30. Entry to the theatre is on a first come, first served basis.
Registering gets you free entry to the exhibition areas on both days.
The talks take place in the "Miltiadis Evert" Amphitheatre. Seating is limited and entry is first come, first served. The amphitheatre opens at 10:30.
The final programme is still being put together and will be published soon.
A production by Design Ambassador and Aris Marinakis Architectural Editions, dedicated to the experience of hospitality!
Production Direction & Curation: Vassilios Bartzokas / Design Ambassador
Experience Design & Art Direction by Flux Office: Eva Manidaki & Thanasis Demiris
Content by ARCHISEARCH.gr
Branding: AG Design Agency
Commercial Director: Aris Marinakis
About the event
In 2025 the event moved to Technopolis City of Athens, where it grew in scale and momentum. More exhibitors and visitors took part, from every part of the hotel market. What sets the exhibition apart is its atmospheric, scenographically designed space. This approach is new in Greece, and together with a high-level conference programme it offers a complete experience of inspiration and networking.
Discovery emerges from the journey itself
This year, visitors are invited to experience the space as something that keeps shifting and changing, built around the theme of the labyrinth. The inspiration comes from films such as Last Year at Marienbad (Alain Resnais, 1961) and The Maze (William Cameron Menzies, 1953), and from the gardens of historic hospitality estates.
The labyrinth, created in collaboration with SPACEGREEN, shapes the whole experience. Visitors move through choices, dead ends and alternative paths, so walking through the space becomes an ongoing search. The experience plays constantly between finding your way and losing it, which heightens the sense of surprise and discovery.
Ideas linked to the labyrinth, such as wandering, play and mystery, run through the entire event. The central theme appears in every space of Technopolis, indoors and outdoors, creating a single, unified environment. The story is not linear. Visitors are invited to create their own route and discover the space on many levels.
The event (Exhibition & Conference) is curated by Vassilios Bartzokas and Design Ambassador, in collaboration with FLUX OFFICE, the multi-talented architect and set designer Eva Manidaki, and Thanasis Demiris. At every stage, it draws on the hotel atmospheres of iconic films: Stanley Kubrick's The Shining (1980), Wong Kar-wai's In the Mood for Love (2000), Wes Anderson's The Grand Budapest Hotel (2014), Death in Venice (1971), Some Like It Hot (1959) and Casablanca (1942). Together they set off a visual and emotional journey through a setting full of carefree charm, allure and mystery.
The exhibition design stages the visitor's encounter with a different world, one that captures the magic of cinema. Exhibitor stands become hotel rooms. The other exhibition spaces recall familiar parts of a hotel, such as the Reception, Foyer, Pool and Elevator, adding up to an atmospheric hotel full of cinephile references.
"The original idea came from a wish to create an environment where hoteliers, tourism professionals, architects and interior designers could experience, with all their senses, what materials can do in real use. We wanted a space where materials, services and products for the hospitality market could be shown outside the standard branded setting of past decades.
Today we live in the age of narratives. People take part in them physically, digitally and in their imagination, all at once. Hotel Experience is an event that frees the imagination and unleashes creativity. The curation can also help exhibitors build a stronger brand image and widen their commercial reach, because it shows their solutions to a much larger audience than the usual trade-show crowd," explains Vassilios Bartzokas, who created the project.
The event is for hoteliers, tourism and hospitality professionals, architects, designers and the world of materials. It takes place at Technopolis in Gazi on Saturday and Sunday, 17 & 18 October 2026.
The first speakers will be announced soon at www.hotelexperience.gr.
Please check the programme again a few days before the event, and on the day itself, for any last-minute changes.
Follow us on Instagram: @archisearch @hotelexperience.gr @design_ambassador
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